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Doç. Dr.

İşletme / Pazarlama

Baler Bilgin

Baler Bilgin is an Associate Professor of Marketing at the College of Administrative Science and Economics, Koç University. Before joining Koç University, he was an Assistant Professor of Marketing at the University of California, Riverside. Dr. Bilgin's research focuses on consumer behavior and decision-making. He uses experimental research methods to understand the cognitive processes underlying judgment and decision-making and applies this knowledge to consumption and managerial contexts. His research has been published in top academic journals in the fields of marketing, psychology, and management, including Journal of Marketing Research, Journal of Consumer Research, Journal of Experimental Social Psychology, Organizational Behavior and Human Decision Processes, and Psychology & Marketing.

Judgment and decision-making

Subjective probability

Hedonic adaptation

AI-Human Interactions

  • 2007

    Ph.D. Marketing , University of Florida, Gainesville, FL

  • 2002

    M.B.A. , Illinois State University, Normal, IL

  • 1999

    B.A. Political Science , Boğaziçi University, Istanbul

  • 01.01.2013

    Üstün Başarı Ödülü (Araştırma)

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