Customer Relationship Management (CRM) Focuses on foundations and implementation of customer-centric marketing in companies. Creation and maintenance of customer data warehouses, customer lifetime value analysis, database marketing and statistical data analysis tools used in the implementation of customer relationship management programs.

Focuses on planning and evaluating advertising and other types of promotion strategies and executions. Specific topics include integrated marketing communications, strategic planning, creative brief, perspectives on consumer behavior and communication process, creative strategy, media planning and measuring effectiveness.

Understanding marketing and the marketing environment. Examines marketing strategies, segmentation, targeting, positioning, consumer and organizational buyer behavior, and marketing information. Emphasis on planning components of a marketing mix: product, price, place / distribution, promotion / communication.

Topics will be announced when offered.

Topics will be announced when offered.

Application of strategic marketing planning frameworks to analysis of marketing problems, dynamic study of marketing strategy with a market customer and competitor perspective. In depth examination of strategies for building new brands as well as extending and defending the equity in established brands.

Reviews major theories and empirical findings on consumer behavior; relates them to design and execution of effective marketing strategy. Individual decision making and consumer learning; external influences such as culture, social class, reference groups, family, and situational variables.

Topics will be announced when offered.

Topics will be announced when offered.