Courses
OPSM 301
Fundamental decisions and trade-offs in the control of a firm's operations in obtaining materials and transferring them to a product or a service in a facility; the contribution of operations to a firm's competitiveness; analysis, control, and improvement of processes.
MKTG 459
Topics will be announced when offered.
MKTG 456
Topics will be announced when offered.
MKTG 453
Topics will be announced when offered.
MKTG 450
Topics will be announced when offered.
MKTG 490
MKTG 457
Topics will be announced when offered.
MKTG 454
Topics will be announced when offered.
MKTG 451
Topics will be announced when offered.
MKTG 404
Blending theory, discussion, and application. Innovation management from an interdisciplinary perspective (marketing, organization, strategy). Topics include organizing for innovation, the new product development process from idea generation to concept testing, involving external parties, innovation portfolio management, and launch management. Topics will be discussed across a variety of industries and markets (consumer packaged goods, services, high-technology).
MKTG 495
MKTG 458
Topics will be announced when offered.
MKTG 455
Topics will be announced when offered.
MKTG 452
Topics will be announced when offered.
MKTG 432
Responsibility of corporations including economic, social, environmental and ethical aspects. Effect of corporate responsibility on reputation and business outcomes from a stakeholder (e.g., consumers, employees, investors, etc.) perspective. Inclusive business models and shared value approach for sustainable business results.
