S. Tamer Cavusgil Award - Professor Ayşegül Özsomer

We are thrilled to announce that Ayşegül Özsomer, Professor of Marketing at the College of Administrative Sciences and Economics, has been honored with this year’s prestigious “S. Tamer Cavusgil Award” for her paper titled “Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the ‘Twin Engines’ of Performance”. This paper, featured in the Journal of International Marketing, stands out as a significant contribution to the advancement of international marketing management practices in the most recent calendar year.

We wholeheartedly congratulate Prof. Ayşegül Özsomer for this outstanding accomplishment and best wishes for her continued success.