Overview
Umut Guler is an Associate Professor of Marketing at Koç University's College of Administrative Sciences and Economics. His research is in the field of empirical industrial organization, with a focus on pricing and channel strategies in retail. His work contributes to understanding the economics of chain retailing, the role of consumer heterogeneity in explaining market outcomes, as well as the effects of market consolidation on product assortment and pricing across various industries.
Research areas
Empirical Industrial Organization , Quantitative Marketing , Pricing , Channels , RetailingEducation
PhD, London Business School
Master's, University of California San Diego
Bachelor’s, Istanbul Technical University
Awards
Koç University, Outstanding Faculty Award
