Overview
Aras Alkis completed his doctorate studies at Koc University with a specialization on empirical modeling in marketing through co-supervision of Distinguished Professor of Marketing Koen Pauwels and Associate Professor of Marketing Berk Ataman. Dr. Alkis has gained solid teaching experience at TED University in Ankara, founded by the Turkish Education Association. He is specialized on teaching brand management, new product development, research methods and social media marketing. He supervised fifteen graduation projects and served as a research committee member. Dr. Alkis has a Master’s in Business Administration (MBA) degree with triple majors, in Management, Marketing and International Business from Crummer Graduate School of Business in Florida, USA, and a Bachelor of Science in Mechanical Engineering degree from Koc University College of Engineering, and earned all degrees via full scholarships.
Research areas
Strategic Brand Management , New Product Development , PricingEducation
PhD, Marketing, Koç University
MBA, Rollins College
B.S., Mechanical Engineering, Koç University
